Royal Enfield

The Onam celebrations in Kerala brought a rare day of joy and cheers to Royal Enfield amidst the gloomy days of the pandemic. Royal Enfield delivered 1000 bikes on a single day in the state of Kerala on the pious occasion of Onam. The feat seems rather significant when seen in the particular context of slowing economy and its earlier July sales.

Motorcycle manufacturers have been no exception in facing the economic blows of COVID-19. One of the leading names in the sector, Royal Enfield also reported a 23 per cent decline in July 2020 sales as compared to July 2019. Even as the “Unlock” process began, the firm had reported a sales growth of merely 3.87 per cent against the previous month of June 2020. Furthermore, the sales growth in July was considerably lower even in comparison to its major rivals. But, just as another month of August was about to leave in a similar way, Onam seemingly proved lucky for the firm.

Sharing the good news, Royal Enfield officials added that it had delivered 1000 bikes in a single day on the occasion of Onam through its 59 dealerships and 25 studio stores in Kerala. The range of several bikes sold on the occasion included the likes of Classic 350, Thunderbird 350, Himalayan, Interceptor 650 and Continental GT.

Royal Enfield is also planning to introduce new motorcyclesto further push its sale. It is reportedly planning Thunderbird 350 with Meteor 350 in the coming weeks in September 2020. Additionally, it is also working on a new bobber style cruiser bike. The KX concept based, new Royal Enfield cruiser will feature a 650 cc parallel-twin engine. However, in a not so great news, it isn’t going to hit the stores in India untilnext year.

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