Amid buzz that all pre-booked stocks for the Apple Watch have been swept off in just about 30 minutes, industry insiders have begun to opine that this might not be any sign of a burgeoning demand. If sources are to be believed, then this sell-out has got more to do with the limited supply of the Apple Watch from the maker’s end.

The Real Story Behind Apple Watch With constricted supply, Apple is now contemplating public announcement of its sales figures for the opener weekend, says Piper Jaffray analyst, Gene Munster. He points to a figure of 1 million in this context and anticipates a decent level of sales–close to 2.3 million units– in the present quarter.

With Friday having been the first day when interested buyers could get to see the Apple Watch in real, the demand could now climb up the peak more realistically. Munster believes that the earlier pre-order sell outs came from buyers who probably wanted the Apple Watch in a “no matter what” manner.