For everybody who’s been concerned about privacy issues when using Google’s software and tools, here’s some great news. Google has now featured the Do Not Track (DNT) in the latest developer build of Google Chrome. Do Not Track essentially informs websites about when a user chooses to opt out of behavioral tracking. It’s a great tool to protect your privacy online with regards to your browsing patterns, but Google hasn’t shown too much enthusiasm until now to implement it in Chrome, while other browsers like IE10, Safari and Firefox have already put this feature in.
There are talks that even though Chrome could begin to feature DNT options soon, it may not be automatically turned on by default the way Microsoft does in IE. Google of course has its own reasons for not being too keen on it, as the search engine giant relies on tracking users’ browsing patterns to send them targeted ads. And DNT would just end up having an adverse effect on Google’s biggest revenue generating field.
Although DNT has not yet arrived officially on Chrome browser, it will be an interesting turn of events to see how much of a conflict it will create between Google’s ad business and web browser. It surely wouldn’t be a fun inclusion on Chrome, we can say.