Mumbai is set to receive its share of comforting and convenience furniture. If you have been waiting for this major to enter your homes, there is good news. Mumbai residents can order Ikea online now. A Mumbai store is on the cards and slated to launch soon. However, prior to that, the Swedish major is accepting online orders for residents in Mumbai, Navi Mumbai and Thane. The first Ikea store in India was set up in Hyderabad.
India is the fastest growing market for e-commerce companies. Revenue from e-commerce India is expected to go up to $120 billion by 2020. This number is expected to go up to $200 billion by 2026. Every big retailer and e-commerce player has devised its own strategy to meet this increasing demand for online products. Amazon and Pepperfry have opened live stores in India. Simultaneously, large corporates such as Reliance and TATA have come into the fray with brands such as Reliance Digital and TATA Cliq.
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For the home and décor sector as well, there are several leading online retailers in India. Local players such as Pepperfry and Urban Ladder have seen tremendous growth in the last few years. Amazon India and Flipkart also have large sections dedicated to furniture and home products.
Order Ikea Online
Clearly, for Ikea to enter the India territory, they have to find new and engaging means to find their niche. This is a first in the sense that the online experience is only available in Mumbai. That too, ahead of a launch in the city. This is a unique call the company has taken. Ikea has always taken a leap with its marketing and branding initiatives. Such as, the app that allows you to look up their furniture in the settings of your home. They have also mastered the art of running successful out-of-town stores. Clearly, the company knows what homeowners want.
So, if you are a Mumbai resident, go ahead and shop. Tell us all about your experience here if you do order Ikea online.