Looks like Nokia’s really trying to catch up with the rest of the competition in the smartphone market. The former leader in mobile phone technology has recently introduced a brand new app called Nokia City Lens, an augmented reality app, with which users can get directions and reviews about shops, restaurants, etc. in a particular location by merely pointing their phone cameras. Think of it like a GPS which is a lot more fun to use.
Point your camera’s viewfinder onto a building or street and get an overlay of information about places for shopping, eating, and other interesting places in this area. It helps people discover new places to go and things to do, and make life far more interesting. To market this app to the youth, Nokia has even launched a new initiative called Nokia City Lens – Point. Discover. Do (PDD).
The PDD campaign, open for users aged between 21 and 35 years, requires them to answer situational questions provided in a multiple choice format over a period of 10 days. The most spontaneous respondents stand a chance to win passes to parties, over 3 nights across 3 metros. If this isn’t fun, then what else is? The 3 winners selected will even get to use the Nokia Lumia 900 smartphone with the City Lens app during the City Lens Nights Off event.