With an aim to reach millennials, Vivo has roped in Virat Kohli as their brand ambassador. The Chinese smartphone giant is known for offering smartphones catering to the younger audiences and Vivo brand ambassador Virat Kohli will help the company market its products to the right target audience.
Vivo brand ambassador Virat Kohli has always been a favourite amongst the masses. His social media posts and Instagram pictures are a proof to the fact that he is just like us. He is known for his commitment and dedication towards his game. Commenting on the collaboration, the Indian captain said, “I am really looking forward to this association. As a sportsperson, I understand the importance of consistency and commitment in the game.”
The collaboration came right ahead of IPL. Virat Kohli expressed his joy and went on to add, “Vivo, as a brand, has established itself as one of the leading players in the Indian smartphone market with its consistency towards delivering innovative technology. The way Vivo has brought joy to its customers’ lives through simplified technology and advancements in mobile photography are game-winning. Associating with such a brand that understands and delivers to the audience is quite exciting.”
Kohli will now be seen spreading awareness and promoting upcoming product series the company has in pipeline. The association will cover Vivo’s ATL and BTL (above and below the line) activities, including the brand’s forthcoming events, print, TV, outdoor, as well as social media campaigns.
Vivo Brand Ambassador List
Aamir Khan- No doubt Mr. Perfectionist was chosen by the Chinese company as Vivo brand ambassador. Aamir Khan launched Vivo 19, the company’s camera-centric phone which was much liked by the users.
Sara Ali Khan – Sara Ali Khan is seen as one of the upcoming stars of the Bollywood industry and is also a youth icon. She was roped in By Vivo as Vivo brand ambassador for their S-series of phones.
Ranveer Singh – Known for his eclectic fashion choices, Ranveer Singh is at the top of his Bollywood career and has helped Vivo garner a lot of consumers at Vivo brand ambassador.
Vivo, which gives stiff competition to market players, including Xiaomi and Samsung in the Indian market, is also the title sponsor of the Indian Premier League tournament. Vivo India Director-Brand Strategy NipunMarya, in an official statement said, “We are thrilled to have Virat Kohli on board. At Vivo, our focus is always on our consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives. Collaborating with someone as effervescent as Virat is a great way to better connect with our young consumer.”
How many companies brand ambassador is Virat Kohli?
Run machine Virat Kohli is known to endorse over 17 brands and counting. Some of these brands are Puma, MRF, Audi, Colgate-Palmolive, Tissot, and many more.
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