In a bid to outdo its competitors and promote its products, Microsoft has rolled out an attack ad to inform consumers as to why they should opt for Microsoft devices instead of Apple, Samsung or Nokia. Interesting yet misleading, the ads are the firm’s latest approach to stay at the peak in the wars of mobile phones.
Considering the latest, the ad’s main focus is to weigh up the entry-level Nokia Lumia 521 as the lead when compared with the top-most 64 GB Samsung Galaxy S4 off-contract.
The ad has an actor, publicizing that the Nokia Lumia 521 was bought for $149 while the Samsung Galaxy S4 for $750, off-contract, which can help consumers save $600 by opting for the former. He then says that consumers could go shopping at the Microsoft store with that saved money.
Let’s put side by side the specifications of both the devices to see the comparison.
The Lumia 521 is a 4-inch device with 800 x 480 display, 1GHz dual-core processor, 5-megapixel camera, 8GB of internal storage and 512MB of RAM. Whereas, the Samsung Galaxy S4 boasts a 5-inch 1920 x 1080 Super AMOLED Full HD display, 1.9GHz quad-core processor, 64GB of internal storage and 2GB of RAM. Considering the specs, the Galaxy S4 is sure to be more expensive.
In yet another ad, Microsoft targets to show how Apple is misleading consumers with iPad.