If you are a tech junkie just like most of my circle, then the latest discussion in your group would be the kind of tablets that would be adorning your palms from now on. Even as Kindle Fire 2 is expected to invade the market on August 7, its predecessor has been able to dominate the market of the 7 inch tablet, a feat which now faces a severe challenge. Kindle Fire which was introduced at a simple price of 199$ was manufactured by Quanta Computers backed by the global major, Amazon. The version went on to become the second highest selling tablet in the world right next to the original Apple product. Now, Fire faces a threat from the new age Nexus introduced by Google. Nexus is the first tablet done by Google and equals the price put forth by Amazon for Kindle. The price has been a crucial factor for the success of Kindle Fire and has been tapped by Google which has added Android 4.0 and designed it like a perfect Android tablet for the user. This is a better practice adopted by Google as compared to Barnes & Nobles, which blocked Google’s services in its Nook tablets – a practice adopted by Amazon as well. The Nexus dimensions are similar to Nook but has an additional microphone as compared to the Kindle tablet. It also has a low-resolution camera facing the user, which can facilitate videoconferencing as well although its use as a snapshot camera is doubtful. If you are worrying about sturdiness of the material, trust Google to do its homework! Nexus 7 weighs just 12 ounces and features a 7 inch Gorillas Glass cover with an anti-slip rubber panel at the back. The device measures 7.8” x 4.7” x 0.41” and is slimmer than its competition. Its performance is augmented by an Nvidia quad-core Tegra 3 chipset and uses the latest OS, the Android 4.1 Jelly Beans and even has the Google chrome as a factory-fitted feature. It is also available in 8GB (like Kindle Fire) and 16GB (preferable for many users) memory options.

To retain and impose its position at the top of the charts, enterprising Apple is also preparing to launch a miniature version of its iPad, which has ruled the roost in the tablet industry. Even as Amazon plans to tackle Nexus with Kindle Fire 2, Apple is ready to introduce competition for its own brand by Fall of 2012. Considering Apple’s familiarity with the segment, it is expected to soar based on its brand value and loyalty. The tablet which would be priced at 249$, considerably more than Google Nexus and Amazon’s Kindle Fire, would still be cheaper than its 10 inch version at $499. The tablet termed ‘iPad Mini’ is expected to storm the newer markets in developing countries as well.

IDC has forecasted that the industry is all set for a forward growth with 222 million tablets to be shipped worldwide by the year 2016. The race is on and even though Google Nexus and Kindle Fire 2 would have an edge of launching ahead of Apple, the top ranker has possibility of reinforcing his position with its new launch. There are many who are looking for a smaller alternative to their iPads and with its Mini, Apple may just taste sweeter with success!


Features Kindle Fire Google Nexus 7
Dimensions 7.5” H x 4.7” W x 0.45” D 7.8” x 4.7” x 0.41”
Weight 14.6 ounce 12 ounces
CPU 1 GHz TI OMAP 4 4430 (dual core)  NVIDIA® Tegra® 3 quad-core processor
OS  Android 2.3 Gingerbread OS Android 4.1 Jelly Bean
Battery life 8 hours 9 hours
Memory 512MB 1 GB
Storage 8GB 8GB and 16GB
Price 199$ 199$