December is halfway gone and Google is still silent about the release of Nexus 10 2, forcing expectations that the 10.1 vanilla Android will skip its release this year.
Dropping the release idea of Nexus 10 2 is a great business decision for the following reasons:
- Rumours suggest that it will skip the release this year to stand in competition to the iPad Air. If it could challenge the Apple device, it will get great traction to make a fresh take off in 2014. Thus, Google is look for the right tweaks that could challenge the iPad Air.
- Nexus is a brand name representing affordable quality. But with Nexus 10 series it is different. It is a full sized tablet with high –end component. Thus, he production cost is high. So, the better option is to keep it away from 2013 release and release when Google finds a producer that can meet the specific Nexus formula
- First Nexus 10 sales were poor. Nexus 10 wasn’t a market leader. It could only manage a sale of 60000 units while iPad was sold in millions. Yes, as though, Nexus 10 couldn’t get a grand opening and thus postponing the release of Nexus 10 2 is an intelligent option
- Android fanatics are looking forward for the release date of Nexus 10 2 which comes compacted with quad core Snapdragon 800 CPU, RAM of 2GB that could blaze the Retina display of the gadget. It is taking time for Google to make these enhancements
- This year already too many gadgets have set off their foot. Thus, Google is looking out for some fresh space to release its flagship device which could give it the right exposure and fame at the right time.