#Ihateumom Upsets Viewers; Replace With #Iloveumom

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India woke up to an overdose of a teaser ad on television today. The ad has young girls complaining with the hashtag #ihateumom. For most Indians, their mothers are their biggest support system. Evidently, this ad has not gone down everyone’s guts too well.

No one knows for sure what this ad is about. Is it meant to promote a fairness cream because it mostly has teenage girls in sour mood? Or a social ad for the girl child? Either ways, it has left Indian viewers perturbed. From the looks of it, this ad could be one of the biggest disasters in social media marketing.  

The #ihateumom is already popular on Twitter and other social media with people scathing the ad. Here are some things people are saying about the ad:

Alekhya Das ‏@iAlekhyaDas  3h3 hours ago

This better not be a pimple or acne or fairness product. #IHateUMom #IHateThisAdAlready @_ihateumom


nipun jindal ‏@drnipunjindal  3h3 hours ago

Came across #ihateumom teaser on tv. Whatever product/brand they want to market, its a really sick strategy. #loveumom


Alekhya Das 3 hours ago

This better not be a pimple or acne or fairness product. #IHateThisAdAlready


Ram Mohan 37 minutes ago

One can not say #ihateumom, it should be #iloveumom Pimple can be treated, nothing to worried about.


Surbhi Sharma 16 hours ago


What do you think of this ad? Is it good social media strategy?

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