Nokia Lumia 610: Will it Snatch the Limelight from Android Phones?

Nokia recently launched the Lumia 610, the third addition to its Lumia series of Windows-based smartphones. Priced at Rs. 12,999, it is the cheapest in the series and is aimed to corner a larger share of the smartphone market in the country with its attractive price point. But is the pricing enough to convince more smartphone users to opt for Windows over the ever so popular Android, or Blackberry, which also offer models at a similar price range?

Targeting the “youthful audience”, the Lumia 610 comes in four spunky color options – black, white, cyan and magenta. The Lumia 610 will provide users access to over 1 lakh applications including Xbox Live, Nokia Music, Nokia Drive, and Nokia Maps providing navigation support in even Hindi and Tamil. It will be powered by an 800MHz Snapdragon processor, an Adreno 200 GPU, and 256MB of RAM. While it will be shipped with Windows Phone 7.5 or Mango, Nokia has announced that it will provide an option to update it to 7.8 soon.

In terms of physical appearance, the Nokia Lumia 610 has a plastic body with a glossy finish and feels solid to hold. It has 3 touch sensitive buttons adorning the front bottom of the screen, while the right side has the power button, volume keys and a 2-step camera shutter button. On the back, the Lumia 610 has a 5MP camera, along with the LED flash. The 5MP camera works quite well, but runs into some trouble during use in low light situations. And yes, you can remove the back cover of the phone to access its battery. Speaking of batteries, a 1300mAh battery gives you over 10 hours of talktime, so that you can run the phone for up to 2 days on a single charge with light usage or a whole day with heavy usage.

The Lumia 610 has an internal memory of 8GB, as well as a complimentary 7GB of cloud storage space thanks to SkyDrive. You really couldn’t ask for more space, could you? You can convert your phone into a Wi-Fi hotspot or choose to silence this feature with just a flip. A dual microphone lets you take voice calls with ample clarity. The GPS receives works very well and can lock location within seconds of its launch using either Nokia Maps or Bing Maps.

In terms of potential downsides, firstly, you can only use a microSIM card on the Lumia 610. We wonder why Nokia had to make such a strange design. What’s even more disheartening is that a number of apps and games, like Angry Birds, will not run on this phone due to the measly 256MB of RAM on board. Even Live Tiles only work with the phone’s core apps like People and Me. We get that Microsoft and Nokia had to sacrifice on the performance to bring down the price, but competitors like Android still offer adequate performance in the same price range.

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