Hopes are high on the release of the latest version of Grand Theft Auto. According to Sterne Agee analyst Arvind Bhatia, GTA 5 should be able to outsell Call of Duty 2013 by selling 18 million copies in the first six months.
Bhatia has based his estimates using a “hypothetical probability model” by integrating information such as 250 staffers working on the game for five years. He also estimates that Rockstar would have pumped in about $137.5 million towards the development of this game. The analyst suggests that if Rockstar is able to sell a mimimum of 15 million copies and not spend heavily on marketing, they could generate $193.6 million in sales. At the same time, he predicts the makers will be able to ship 18 million copies following first 6 months of the GTA 5 release.
Rockstar has said that they have delayed launch of the game to seek more time for development.