US-based tech giant Apple is likely to shut down its Beats Music, which is a streaming service acquired by the company four months ago as part of a blockbuster Beats acquisition. However, there is no official information available as of now about when the company is going to shut the service down, according to multiple sources of TechCrunch.
The company’s recently launched flagship smartphones, iPhone 6 and iPhone 6 Plus, have not been equipped with built-in app and there was not any announcement of integration during the release of Apple Watch. This shows that the company is all set to permanently get rid of the brand.
It was also widely reported that the multi-billion dollar acquisition of Beats by Apple is not related to Beats Music, but was all about bringing co-founders Dr. Dre and Jimmy Iovine into the Apple fold.
There have been reports since long that Apple’s download model is facing difficulties as its streaming music competitors including Spotify, Pandora and Google Music managed to get more users. Beats Music played its part to add more and more listeners by curated playlists and free trials but failed to generate interest of not more than 250,000 subscribers.
Also, iTunes is not in a good shape and the company is likely to make a major music announcement sometime in 2015.