Marissa Mayer, CEO, Yahoo! and ‘the cool boss’ recently announced giving each and every employee in the US office a latest smartphone. The list of phones Mayer sent, offers her staff a choice of picking up either Android-powered phones or an iPhone 5 including Samsung Galaxy S III, HTC One X, HTC EVO 4G LTE, a Nokia Lumia 920 or Apple’s iPhone 5.
What’s very clearly not in the list? Yes, a BlackBerry!
Mayer, it seems did not want to include a BB in the firm’s list of corporate phones. However, there’s reasoning for her decision. Let’s see what the memo read.
“A few weeks ago, we said that we would look into smartphone penetration rates globally and take those rates into account when deciding on corporate phones. Ideally, we’d like our employees to have devices similar to our users, so we can think and work as the majority of our users do.”
It looks like with RIM ship drowning in the sea of various competitive smartphones, the Canadian phone maker is losing ground in consumer’s mind. Following Mayer’s decision, the stock of RIM plunged and opened at $7.17 per share. In mid-morning trading, RIM’s stock traded at $7.23.
Lately in June this year, RIM slashed around 5,000 jobs.
However, RIM hopes to lash out in the market with its latest BlackBerry 10, which is expected to roll out early in 2013. With so much of competition from Apple, Samsung, Android phone makers, Nokia and Windows Phone, RIM really needs to hit off with a mark to attain its foothold in the mobile market.