Intex plans to expand its smartphone market soon enough. In a recent statement, the Indian handset maker said that they plan to invest more than Rs. 300 crores towards their promotional campaign. They have hired South Indian actor Mahesh Babu as the face to promote their mobile phones. With all the advertising, they plan to double the revenue to Rs. 8000 crores.
“The mobile phone vertical contributes about 75 to 80 percent to the overall revenues of the company. We are looking at around Rs. 300 crores investment in the overall brand. Out of which, 85 percent would be spent on mobile only,” said Intex director Keshav Bansal told NDTV. Intex Mahesh babu
The company is known for rolling out affordable phones in the Indian market. Over the next few months, they plan to produce about 3.5 to 4 million handsets a month. Bansal is reportedly confident of achieving the Rs. 8000 crores revenue target considering Intex is a “zero debt” company.
In 2014, the company earned Rs. 4,000 crores. Some of the mobile phones produced by Intex include Intex Aqua 2 Pro, Intex Aqua Power, Intex Desire and others.