Google is the most dominant search engine in the world and it has also been the most visited web site in the world for the past 5 years. Yahoo on the other hand has been having some pretty rough times. Still, since Marissa Mayer has been made the CEO of the struggling company, she has embarked on a mission to re vamp the company’s persona. Mayer has been doing this by buying other web sites, especially ones that are very popular amongst the youth culture of today, for example, Tumblr. And this seems to be working.
Yahoo has just become the first company to knock Google of its top spots with 196 million views over Google’s 192 million visits for the month of July. Now I understand that many think there is no need to get excited about one month’s scores – but remember, this is the first time Google has been beaten since 2008.
Maybe this spells the beginning of a new dawn for Yahoo. Marissa Mayer will certainly have something to boast about in her next board meeting – and she will now likely have the confidence to push more changes that will hopefully continue this revival of Yahoo.