Game distribution and marketing company Hitfox, along with Team Europe, is planning to get into incubator space by launching HitFox Game Ventures. Hitfox is a Berlin and San Francisco-based company that was founded by serial entrepreneurs Jan Beckers, Tim Koschella, Ruben Haas, and Hanno Fichtner. With the new venture, they plan to pay attention only on investing in and acquiring start-ups who show something promising in the video game sales and marketing.
HitFox has made it clear that it will be offering money in six-figures and that it will also offer its experience in game distribution to get good results. It has also said that it will not hesitate in sharing its own network and resources. On this occasion, HitFox’s CEO Jan Beckers also mentioned his team of 55 gaming, marketing and IT specialists that his company has put together over the last 12 months. The company aims to establish a minimum of two businesses every year to ascertain its worth.
“Taking on the role of incubator, we are now using this momentum and rapport with customers to support other game distribution start-ups,” says Beckers.
Founded in May 2011, at present HitFox itself is working on the start-ups. The other companies that offer its support to HitFox are Tengelmann Group, Hasso Plattner Ventures, Kite Ventures and Digital Pioneers. The company has clarified that it needs to earn seven-figure turnover on monthly basis to maintain its stand in the market.
Ad2Games which was Germany’s largest advertising network for online games was taken over by HitFox in February 2012.