HCL has taken the covers off its first ultrabook, Ultrasmart ME Series 3074. Powered by 3rd generation Intel-core i3 processors, the price range of this ultrabook will start Rs 51,990 onwards.
With a sleek and stylish look, Ultrasmart ME Series 3074 will hit the retail stores next week.
This smooth and thin Series 3074 ultrabook is made with metal casing that’s less than 18mm in thickness. HCL offers it with a 39-month warranty.
Ultrasmart ME Series 3074 is a lightweight ultrabook, which is designed with future technology. It has 4 GB RAM, which is upgradeable to 8 GB. With this ultrabook, users will also get internal hard disk storage of 32 GB.
There’s also 1.3 MP VGA camera, bluetooth and integrated Wi-fi capabilities.
With a backup of up to seven hours, this latest ultrabook is designed with a superior responsive system that has an auto resume feature of less than five seconds.
HCL also announced a latest marketing campaign, with focus on print and digital media for the ultrabooks. Nargis Fakhri of Rockstar will be the brand ambassador for HCL ultrabooks.
HCL also announced launching three new next-generation devices in the next three months.
At the launch of its ultrabook, Princy Bhatnagar, Vice President and Head Consumer Computing, HCL Infosystems said, “Though ultrabooks are a niche category now, but the numbers are witnessing significant growth. We expect that from about one per cent share of the notebook sales, ultrabooks will grow to contribute about 10 per cent in the next six months.”