Celebrities associating with their favorite game is not new. But when a game such as Halo 4 decides to unveil its details, the stakes just get bigger…
Paving its way, there are a number of celebrities who are endorsing this new game and the latest in line is ‘The Social Network’ director David Fincher who has especially flown toPragueto set up a two-minute trailer for this new game.
An avid Halo fan, Fincher’s addition to the team is now surprising considering the fact that Microsoft (which is backing 343 Industries) is renowned for its magnanimous preparations related to each of its products. In the very obvious absence of Rockstar’s GTA 5 which was initially scheduled for a Fall 2012 launch, Halo 4 becomes the most anticipated and biggest release of the year 2012. But having said that, one has no intention of taking it away from the team who has also roped in Conan O’Brien and Andy Richter to voice a couple of characters in the game. They have also connected themselves with the ongoing Presidential elections offering the ‘warrior armor’ for players who would be watching three of the four debates on their Xbox consoles. Now, adding Barack Obama and Mitt Romney to your marketing line-up can’t fail that badly! The company has employed its marketing skills innovatively to promote its new venture.
The Fincher-directed trailer would be launched on October 18 on ‘Late Night with Jimmy Fallon’ and would also feature the special effects input by visual effects expert, Time Miller, renowned for his work on ‘Scott Pilgrim vs The World’. The trailer is bound to get the pulses racing with details about the new threat which is going to haunt the Master Chief. The combination of Miller and Fincher is bound to bring in a boost to the Halo 4 franchise which is following a storyline on Requiem with John-117 and Cortana leading the pack. The trailer would be available on Halo Waypoint and the Xbox YouTube channel as well. With the number of celebrities climbing on the Halo bandwagon, the game is romping in like a juggernaut.
An online web action series has already begun and has been garnering its own share of brickbats and bouquets. A number of actors such as Tom Green, Anna Popplewell, Daniel Cudmore have also been involved with it as well. The game which has spurned a number of launches including novels, miniseries and artifacts along with Halo-branded consumables, is now becoming a legacy for the modern gamers. It is gaining popularity as a collectible and with a range of celebrities endorsing this multi-million franchise, the ‘Halo’ is going to shine for some times to come.