US-based search engine giant Google has reportedly acquired Twitch after closing a deal with a payment to the tune of USD1 billion. The information has been reported by Venture Beat sources who are “familiar with the matter.”
We first heard regarding the planned acquisition of the video game live streaming company in May 2014 at almost the similar amount. During that time, the Wall Street Journal had reported that the deal is in its initial stage, while Variety claimed that the deal is scheduled to be announced in short order.
However, there has been no confirmation yet from the company regarding the sale and its exact price.
The acquisition will be a big achievement for YouTube in the ongoing competitive world of spectator gaming.
Twitch is a popular platform and in February 2014 it managed to secure the fourth rank in peak US internet traffic behind Netflix, Google and Apple. The company reached one million broadcasters that same month and attracted more than 45 million unique monthly visitors.
The company has been benefited by integrating with major consoles as well as the growth of eSports.
The partnership with YouTube, which is the largest online video platform, will help Twitch in achieving big in the streaming stratosphere.