Android app store Google Play, which was set up three and a  half years ago, now has more than 25 billion downloads. Of this, 15 billion downloads were achieved only in the last year. This makes it a serious competitor against Apple. The Android downloads store currently has more than 675,000 apps and games.

At the end of 2011 Google Play had nine million downloads. And the store attracted a billion downloads in 2010. It is now not far from the App store’s 30 billion downloads.

Google is celebrating the mark by offering discounts on games from developers such as Gameloft, EA, Rovio, Runtastic and Full Fat. They are also offering discounts on download of movies, books, albums and magazines.

This achievement at Google Play is a reflection of the development of the Android market. While there are 550,000 apps for iOS devices, there are 440,000 apps for Android devices.