Emotions do work up excitement. Marketing through mass media indeed appeals to user emotions to excite them to grab a product. This is perhaps the bottom-line that Google believes with its vehement Nexus 10 advertisement campaign. However, all said and done, does the advert work up reasons why it could be better than Samsung Galaxy series and Apple’s iPads? The answer lies in- No!
Though we see a lot of touching, caressing and the like on the Nexus screen, would a newbie gauge the real meaning? How could you understand that Google focuses on the new Android 4.2 Jelly Bean in the tablet?
The reference to Google play Books, Google+ and Magazine too remains undermined. We saw the hangouts, the video conference possibilities on the Nexus via the advert. Nevertheless, how could Google forget to highlight that the tablet supports 10 video feeds at once! How would we know until told?
The photo we see on the advert is of Alvin but do users understand that the makers point to its high-resolution spec? No!
The advertisement works up our emotion but does not excite us to go grab the Nexus 10. A marketing gimmick that has gone slightly wrong, we believe. Get going Google, what’s wrong?