Yes, the scope of e-commerce in India is growing rapidly and more people are realizing the convenience of shopping online. Internet users in India are now spoilt for choice with a plethora of e-commerce websites offering almost every kind of product imaginable online – books, clothes, watches, gizmos, shoes, and even home furnishing. FREECULTR is one such website that designs and manufactures its own brand of apparel and its USP lies in the fact that it is THE place to shop at if you are looking to add stylish basics to your wardrobe without burning a hole in your pockets.

FREECULTR is based out of Noida and was founded by Sujal Shah, former head of fashion (India) at IMG, Harish Bahl, founder and group CEO of The Smile Group, Sandeep Singh, former brand and media solutions lead at Quasar, and Rajesh Narkar. It was in the news towards the end of 2011, having raised funding to the tune of $4 million from Sequoia Capital India. Sequoia’s managing director, Shailendra Singh, has also joined the board at FREECULTR, post investment.

FREECULTR was envisioned as a provider of branded products, which have a high demand among Indian consumers but under a brand name that uniquely focused more of its marketing efforts in the digital space. Every product on the FREECULTR website is priced between Rs 499 and Rs 2000, making it highly affordable to own premium apparel.

Choose from a wide range of essentials in jersey or cotton and in solid, bright colors. Browse through FREECULTR for casual tees, polo necks, tunics, winter-wear, denims, pants, shoes, and other accessories for both men and women. FREECULTR offers t-shirts and denims in numerous styles and fits and has recently even launched lifestyle accessories like scarves, wallets, iPad cases, belts and sunglasses. The company has even launched jewelry for women on its website, as well as a new range of bags and footwear.

Quality is one primary point the company strives for and it ensures that orders are delivered within 2-5 days of online purchase. The website even offers free shipping and hassle-free returns on orders over Rs 1000. Another cool thing about the website is how it highlights new arrivals and the latest discount offers right on the homepage- saving you precious time in finding the latest loots.

The best thing about FREECULTR is definitely the awesome range of solid apparel in solid colors at affordable prices. The website features a simplistic design and its interface is very easy to use, even for the completely clueless non-geeks. So what are you waiting for? Sign up and bookmark FREECULTR as your go-to place to refurbish your wardrobe in a jiffy!