flipkart backs out of airtel zero for net neutralityFollowing the social media stir on Net Neutrality over the last few days and 3 lakh emails being sent out to TRAI, Flipkart announced today that they have pulled out of the Airtel Zero platform.

In an official statement, Flipkart said that they are walking away from the on-going discussions with Airtel for the Airtel Zero platform. The statement also added that they commit themselves to the larger cause of Net Neutrality in India.

This has come following the massive debate about Net Neutrality that has been haunting Indian online space for the last few days. All India Bakchod also launched a video to Save The Internet claiming that the internet means all content in equal and it should be the choice of the user, what content it is that they want to see.

Flipkart was in the heat of the debate because of their discussions with Airtel. After 1.5 lakh emails were sent to TRAI yesterday, the issue has come to the forefront and Net Neutrality has become a much discussed issue. Flipkart app was also voted down on app stores yesterday.