Indian government’s ban on 59 Chinese apps a few days ago has already opened up new avenues for the Indian start-up system. Replacements for the banned Chinese apps have started making sounds and investors are positive. Close on the heels is the launch of Flipkart’s new social commerce platform ‘social.2gud.com’.This platform wears stark similarities with TikTok and includes features like swipe up or down, icon placement and more.
The latest platform is a twist on the Flipkart’s existing 2gud.com, which serves as an independent value platform for certified refurbished goods. social 2gud.com was launched by Flipkart after the shutting down of eBay. The new social commerce platform will purvey its products through influencer-led video clips and targets consumers from small towns and lower-income groups. The interface is currently useable on mobile phones.
Merging Social & Commerce
The fresh venture by Flipkart aims at using video content to assist resellers market and sell their products across different categories, including fashion retail, mobiles &electronics and accessories.The idea is to tap into the popularity of the ‘celebrities’ of the Chinese apps and leverage the same for e-commerce. Chinese apps have an estimated 200-300 million unique users in the country, and many from smaller towns and cities had dedicated viewers’ base. The app is available for download on Google Play Store and has already recorded 10,000 downloads with a 4.4 rating.
The Positive Side of the Ban of Chinese Apps
Chinese internet companies have long dominated India’s smartphone user space. According to experts, Chinese apps have nearly 300 million unique users in India itself. The numbers impressively mean that about 450 million smartphone users in India use at least one Chinese app. With the ban of Chinese apps like TikTok, Helo, PubG and Bigo Live and many more in India, the free space is up for grabs for Indian technology firms.
Zee5, an Indian video-on-demand service, is also planning to launch its short-video app HiPiby August. The parent company, Essel Group, has already joined hands with over 300 content creators and is planning to generate more content around food, music, and humour.
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