Faasos, the popular feast on the run provider is going app only. The online food ordering service claims that its mobile app has resulted in 800,000 downloads already and it is now expecting the figure to touch 1 million in a fortnight.
Faasos has been performing well in its niche and is currently available across 10 major Indian cities. The app alone accounts for 97 per cent of all delivery orders—even in Tier II cities, says Revant Bhate, the company’s marketing head.
The Big Advantages Of App-Only
There are many advantages of the app only model since it adjusts well to the changing menu items as well as speeds up delivery times for orders across its locations. Recently, Faasos has added new items as well as expanded its breakfast delivery services. Lately, it also initiated tea and snack deliveries in Mumbai. This part of the service will soon roll out in Bangalore and Pune.
Reaching Out To More People
As far as spreading its wings to Tier II cites is concerned, Faasos is already targeting Baroda and Indore. Thanks to a solid supply chain model in place coupled with strong distribution and technology, Faasos has hit bull’s eye in terms of revenue earnings. Going app-only is another step to strengthen Faasos’s success story.
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