US-based multinational consumer electronics retailer Best Buy has entered into a partnership with selected brands, under which the megastore will market exclusive, quality designer-level products to its customers. The first brand to be launched by Best Buy under the partnership will be Kate Spade New York.
Selected Best Buy stores and bestbuy.com have already started retailing more than 50 products of Kate Spade New York, including phone cases, tablet covers, laptop sleeves and portable power chargers. The products have been decorated with various special treatments right from signature polka dots to playful stripes to bold solid colors.
Mary Ortizcazarin, vice president of accessories at Best Buy, has been quoted saying that, “People are looking for more ways to accessorize their technology, and bringing global fashion icons like Kate Spade New York to our stores addresses that need. As the leader in consumer electronics, we’re part of a new era where technology and fashion intersect, and we’re well-positioned to bring consumers’ high-quality, stylish tech accessories at affordable price points from a curated collection of top designers and brands.”
The megastore is likely to introduce more designs in October 2014, and it will also launch more tech accessories from other designer in the coming weeks.