The world loved the Google Nexus 7 when it first came out, and sure enough, the tablet did set the cash registers ringing. But looks like Google’s luck ran out pretty soon. According to industry analyst Benedict Evans, Apple’s iPad Mini and Amazon’s Kindle Fire HD managed to sell more units during 2012 than the Nexus 7.
This information, however, wasn’t easy to come by, since Google doesn’t provide total sales figures of its devices. But Evans inferred that less than 4.8 million units of the Nexus 7 tablets were sold during 2012, from various statements made by ASUS’ CEO. Evans estimates that Apple managed to sell around 10 million units of the iPad Mini, even though it was launched late last year.
But the real leader in the low cost 7-inch tablet category seems to be the Amazon Kindle Fire tablet. According to Evans, Amazon managed to rake up more impressive sales of its 7-inch tablet offering than Google did. However, this could change if recent rumors are to be believed. Apparently, Google is going to upgrade the resolution of the Nexus 7’s screen but still offer it at the same price. Maybe things will then look up for the Nexus 7 – iPad Mini and Kindle Fire, watch out!