Reports are coming in that Apple has ordered an approximate 10 million iPad mini units from its suppliers for the holiday season. The computers and phone maker is said to have asked for shipping during the holiday quarter in a report in The Wall Street Journal. The mini iPad might go on sale on November 2.
WSJ has said that this figure is double the amount Amazon has ordered with its suppliers for the same quarter. If media reports are to be believed, the mini iPad is already in production and it could be revealed at a special event on October 17.
As Apple’s market-share in the US tablet market go on a downward swing, they might be interested in grabbing a share of the 7-inch tablet pie.
“It makes sense for market leader Apple to extend its dominance in tablets with a smaller tablet,” The Wall Street Journal quotes Capital Securities analyst Diana Wu.
“iPad mini will be a big hit if Apple prices it below $300,” RBS analyst Wanli Wang told WSJ.