China is an important market for most international companies now and Apple is no exception. To increase its dominance in the country and to assure investors of their plans, Apple has introduced iTunes Movies, Apple Music as well as iBooks in the mainland.
While launching these products in China, Apple senior vice-president of Internet Software and Services Eddy Cue said that their customers in China are important for the company as they have provided the largest market for Apple apps.
Non-stop fun at a pocket-friendly prices
Users in China can now enjoy Apple Music at a price of 10 yuan or $1.57 per month. iTunes movies will be available with two different plans. People looking for HD rentals can get it at a starting price of 5 yuan or $ 0.79 and those searching for HD purchases can have it at 18 yuan or $2.83.
iBooks, which forms a major interest for Apple users there, can be availed just by shelling 0.5 yuan or 8 cents. This is not all. To attract more users to their products, iTunes China offers the 2014 blockbuster movie The Taking of Tiger Mountain free of cost. This is for limited period of time. Apart from the freebie, iTunes will also offer innumerable Hollywood movies as well as a huge collection from the Chinese studios.
Apple Music will also come with some great attractions. It will feature popular regional artists like G.E.M, JJ Lin, Li Ronghao and Eason Chan. At the same time, there will be no dearth of music from international artists.
With all these plans, Apple seems to be gearing up for tough competition in China. By introducing these popular services, the company should be expecting greater foothold in the country as well as positive growth in its shares.
People’s view
While speaking about the latest offerings from Apple, user Madhurima Sengupta said, “The second largest economy of the world is going through hard times these days, yet introduction of new products may be helpful in stabilizing the condition to some extent.”
Neerja Dikshit, who has to travel far and wide for her job was thrilled to know about the launch. Being an Apple user, she said, “Now I can get non-stop entertainment from Apple Music even when I visit China.”
