Snapchat has recently launched a new function ‘Spotlight’, which includes a customized feed of short-form video clips. Spotlight is essentially a replica of TikTok within Snapchat, with Snap looking to utilize its display of short video Snaps to provide users the TikTok experience. It aims to gain traction via a tailored feed of short-form videos.

The Spotlight feed supports public and private Snap accounts. It will feature a range of short video clips, both from public and private Snap accounts, and will let users submit their videos direct to the Spotlight feed for consideration.

“We built Spotlight to be a place where anyone’s content can take center stage – without needing a public account, or an influencer following. It’s a fair and fun place for Snapchatters to share their best Snaps and see perspectives from across the Snapchat community,” said Snapchat on its official blog post.

snapchat spotlight feature 1

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The Spotlight slips will be shown to each user based on:

Spotlight will showcase short videos in a vertically scrollable feed format. Snapchat says Spotlight will “shine a light on the most entertaining Snaps created by the Snapchat community”. The feature is accessible in a new fifth tab in the app and the Spotlight feed will work on a similar algorithm to TikTok, to rank each clip based on engagement. It will also t will analyze a user’s personal interests and feed Snaps on their Spotlight according to it.

  • Total views
  • View time ( if users have watched the entire clip)
  • Favourites and Shares

Just like TikTok, Snapchat will be able to use more specific indicators to tailor the feed to each persons’ interest, making your Spotlight feed more engaging over time.

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The company says all Snaps that appear on the news feed will have to adhere to Snapchat’s Community Guidelines, which forbid the spread of false information (including conspiracy theories), ambiguous content, hate speech, profane or explicit content, harassment, bullying, violence, and other toxic content. The Snaps must also adhere to Snapchat’s new Spotlight Guidelines, Terms of Service, and Spotlight Terms.