7digital, the newest digital music retailer for smart phones, will be of interest to all those who enjoy music and like to keep their playlists updated. Giving tough competition to iTunes store, 7digital has moved a step ahead by announcing another big manufacturer carriage deal.
7digital, which is already being used by Samsung for its MusicHub on the Galaxy handsets, will now also be used to power downloads for 20 million HTC Android phones. This will include HTC’s flagship One, throughout Europe, Middle East, Africa, Canada and Australasia by the end of 2012.
In order to have access to this new power player HTC users shall have to create an account with 7digital, following which they can not only buy songs from 7digital but can also use their 7digital locker through 7digital.com or even rival devices.
With two popular brands, Samsung and HTC, joining hands with 7digital for their music apps, the latter is proving to be tough competition to iTunes. Partly owned by HMV, 7digital now also offers music on two of the main Android handset exponents. 7digital along with its partners makes use of API to offer this service on handsets on a white-label basis.
In the past, 7digital depended on software and service suppliers such as Songbird, Last.fm and Tesco in order to run its white-label business. However, with mobile devices coming in, things have changed. Some of the other devices on to which 7digital supplies tunes are RIM’s Playbook, Toshiba devices and Acer tablets.